Consumers flash holiday warning signs

Shoppers walk through Manhattan on Nov. 7, 2025, in New York City. Spencer Platt | Getty Images High-income consumers are trading down, Gen Z is spending less, and low-income shoppers are still struggling, according to many consumer companies that shared their latest quarterly results in recent weeks. Those trends may not bode well for the…

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Dirty soda grows at Swig, Taco Bell, PepsiCo

Utah-based drink chain Swig coined “dirty soda” back in 2010. Fifteen years later, the trend is fueling innovation everywhere from PepsiCo to McDonald’s, infusing the sluggish beverage category with new life. “Dirty soda” drinks use pop as a base, followed by flavored syrups, cream or other ingredients. While Swig claims credit — and the trademark…

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