An exterior view of a Cracker Barrel Old Country Store in Bloomsburg, Pennsylvania on June 1, 2025. Paul Weaver | SOPA Images | Lightrocket | Getty Images It’s been a busy week for Cracker Barrel Old Country Store‘s marketing team. The restaurant chain announced a rebrand and new logo last week, faced widespread criticism from…
A Cracker Barrel sign featuring the old logo hangs on the outside of a restaurant on August 21, 2025 in Homestead, Florida. Joe Raedle | Getty Images President Donald Trump weighed in Tuesday on the controversial rebranding of Cracker Barrel Old Country Store, writing that, “Cracker Barrel should go back to the old logo, admit…
The new Cracker Barrel logo is seen on a menu inside the restaurant on Aug. 21, 2025 in Pembroke Pines, Florida. Joe Raedle | Getty Images Cracker Barrel Old Country Store on Monday issued a statement responding to the widespread backlash it faced last week over its rebranding and new logo. “If the last few…
The logo for Cracker Barrel Old Country Store is seen on a sign along Interstate 80. Paul Weaver | SOPA Images | Getty Images Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh. The new…
