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TikTok-fueled K-beauty boom triggers a retail race in the U.S.

Sagar1 week ago08 mins

Carly Xie looks over facial mask items at the Face Shop, which specializes in Korean cosmetics, in San Francisco, April 15, 2015. Avila Gonzalez | San Francisco Chronicle | Hearst Newspapers | Getty Images On a recent Saturday at an Ulta Beauty store in midtown Manhattan, Denise McCarthy, a mother in her 40s, stood in…

How E.l.f pulled off its $1 billion Rhode deal

Sagar4 months ago02 mins

In its first fiscal quarter since President Donald Trump’s tariffs were announced, cosmetics company E.l.f. Beauty reported a 30% decline in net income, causing its shares to fall nearly 11% the day after its earnings report. E.l.f. is sourcing 75% of its products from China. Yet the company’s CEO, Tarang Amin, said he’s focused on E.l.f.’s…

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Cosmetics

TikTok-fueled K-beauty boom triggers a retail race in the U.S.

How E.l.f pulled off its $1 billion Rhode deal