China’s emotional economy is on the rise

A giant inflatable Labubu toy floats on the water at Victoria Harbour on October 25, 2025 in Hong Kong, China. Vcg | Visual China Group | Getty Images 28-year-old Rebecca Zhou, born in China’s Sichuan province, owns an assortment of Moomin merchandise — bags, mugs, and figurines featuring the white hippo-looking cartoon character from Finland…

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