Roku’s $3 streaming service Howdy will be coming to other platforms, CEO says
At CES 2026, Roku founder, chairman and CEO Anthony Wood hinted about the future of the company’s latest streaming channel, Howdy, and its ambition to become a broader competitor in the market. The $2.99 per month streaming service launched last August offers ad-free access to library content, at a time when rival streamers are raising…