Abercrombie & Fitch sales growth slowed again in its fiscal second quarter as the apparel company struggles to top the surge it enjoyed last fiscal year. During the quarter, sales at the namesake Abercrombie brand fell 5% while comparable sales dropped 11%. But the success of the teen-focused Hollister brand helped to salvage the quarter….
Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advert from Swiss watchmaker Swatch sparked…
The logo for Cracker Barrel Old Country Store is seen on a sign along Interstate 80. Paul Weaver | SOPA Images | Getty Images Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh. The new…
An American Eagle advertisement featuring actress Sydney Sweeney on billboards in New York, US, on Monday, Aug. 4, 2025. Michael Nagle | Bloomberg | Getty Images Shares of American Eagle surged more than 23% on Monday after President Donald Trump complimented the retailer’s marketing campaign with actress Sydney Sweeney. “Sydney Sweeney, a registered Republican, has…
Sydney Sweeney attends the 10th Annual LACMA ART+FILM GALA at the Los Angeles County Museum of Art in Los Angeles on Nov. 6, 2021. Presley Ann | Getty Images Entertainment | Getty Images Actress Sydney Sweeney helped bring American Eagle Outfitters shares into the latest round of meme stock mania on Thursday. The “Euphoria” and…
The retail industry is breathing a sigh of relief after it appeared to avoid the worst case scenario on Vietnam tariffs. But some executives believe the tentative trade deal President Donald Trump announced Wednesday is still bad for business and could have a chilling effect on consumer spending. “It’s a lot better news than where…
