Abercrombie & Fitch (ANF) Q2 2025 earnings

Abercrombie & Fitch sales growth slowed again in its fiscal second quarter as the apparel company struggles to top the surge it enjoyed last fiscal year. During the quarter, sales at the namesake Abercrombie brand fell 5% while comparable sales dropped 11%.  But the success of the teen-focused Hollister brand helped to salvage the quarter….

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Why brands keep getting ads so wrong

Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advert from Swiss watchmaker Swatch sparked…

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