Why brands keep getting ads so wrong

Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advert from Swiss watchmaker Swatch sparked…

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ADIDAS (ADS) earnings Q2 2025

Adidas shoes are displayed at a DSW store on January 31, 2024 in Novato, California.  Justin Sullivan | Getty Images Shares of Adidas fell Wednesday after the German sportswear giant flagged a double-digit million euro hit from U.S. tariffs in the second quarter and warned that current import levies will push up the cost of its…

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How On creates its spray-on running shoes

Can running shoes be made by a spray gun? That’s the idea behind LightSpray, a new manufacturing technique created by Swiss sneaker company On.  “It allows us to produce an upper material in a completely automated way,” said Marc Maurer, On’s former co-CEO who recently left the company. “A traditional product is touched by approximately…

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