The Chief Digital Officer of Taco Bell says the company is having “active conversation”, when AI has to be used and not.
The company has clearly rolled out the voice AI-draft ordering on more than 500 drives, causing uncontrolled viral moments like someone. Ordering 18,000 water cups To “bypass” AI and get connected to a human server.
Chief Digital and Technology Officer Dane Mathews told The Wall Street Journal Even he has made mixed experience with technology: “Sometimes it disappoints me, but sometimes it really surprises me.”
Overall, it seems that Taco Bell is still deciding how to deploy AI on the drive, to do things with the leve for various franchisees in its own way. For example, instead of particularly relying on AI, Matthews said that a human handle drive-through order in a busy restaurant with long lines may mean.
“For our teams, we will help them in coaches: in your restaurant, on these times, we recommend you to use Voice AI or recommend that you really monitor voice AI and jump,” he said.
