An advertising campaign by American Eagle, characterized by actress Sydney Sween, has told users on social media about racist undertakings – or overtones, something.
Most criticism has turned around the title of the campaign: “Sydney Sweeen has great jeans,” a play on “” Good Jean “.
“Jean is passed from parents to offspring, often determining symptoms like hair color, personality, and even eye color,” he They say In a video. “My jeans are blue.”
As part of the campaign, American eagle is Launch A pair of jeans manufactured in collaboration with Sweeni to raise awareness for domestic violence. Income from the sale of each pair, the company says, a volunteer crisis will go to the intervention text line.
However, many online commentators honored how the blonde, blue-eyed actresses were looking at a major American brand in a way when the Trump administration has attacked the efforts of diversity, equity and inclusion and aggressively moved to existing immigrants.
Santani Dasgupta, a lecturer at Columbia University, said in a Tiktok video that the campaign was “actually impused with ujic messaging” and compared his tagline to comment to President Trump. Prepared How did Minnesotons have “good genes” in 2020.
He said about the campaign, “This is a will for this political moment, and it is contributing to and strengthening such immigrants, anti-colored people, pro-ugic political moments.
Dasgupta’s video has watched more than three million times.
In another VideoThe reference to the gene is overtus: Sweeni, clad in denim, is shown painting on a mural of itself with the words “Great Jean of Sydney Sweeny”.
Despite the backlash, US eagle stocks have increased by 20 percent in the last five days. Many observers have Accept This is a meme stock.
This campaign also holds similarities in the 1980s Campaign Kelvin Klein by actress Brooke Shields, who also depended on plays between genes and jeans.
The American Eagle did not immediately respond to the request for comments. Sweeni herself has not yet addressed the controversy in public.
