Poppi founder on TikTok, Super Bowl ads, and her return to Shark Tank
For years, venture capitalists have been skeptical of beverage startups, citing low margins and brutal distribution as the reason most brands never succeed. But a new wave of “functional soda” companies are challenging that notion, including prebiotic soda brand Poppy, which evolved from a kitchen experiment to a $1.95 billion acquisition by PepsiCo. on this…
