Amazon’s Jassy picks marketplace exec to be his new ‘shadow’ advisor

Andy Jassy, CEO of Amazon, speaks during an unveiling event in New York, Feb. 26, 2025.

Michael Nagle | Bloomberg | Getty Images

Amazon CEO Andy Jassy has tapped one of the company’s top marketplace executives to be his new “shadow” advisor, the company announced Wednesday.

In a blog post, Amazon said Dharmesh Mehta, vice president of worldwide selling partner services, will become Jassy’s technical advisor in March.

The role of technical advisor, often referred to internally as a “shadow,” is one of the most sought after positions in the company. The role involves accompanying Jassy to most of his meetings to learn more about Amazon’s various businesses.

Shadow advisors typically go on to assume greater roles inside the company. Jassy served as Amazon founder Jeff Bezos’ shadow in the early 2000s, before he went on to be CEO of Amazon Web Services. Jay Marine, a top executive in Amazon’s Prime Video streaming unit, was Bezos’ shadow in 2013.

Mehta replaces Alex Dunlap, a former AWS VP who was appointed Jassy’s technical advisor in late 2024, Business Insider reported.

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