OpenAI’s social app Sora Launched with a controversial feature called cameoAllows users to deepfake themselves or others (with permission). The rollout of the feature was a bit difficult – Estate of Martin Luther King Jr. Had to join in, so you know what happened – but now it faces a new challenge.
Apparently, Cameo — the app where you buy custom video messages from celebrities — can claim a trademark Of the word ‘cameo’.
US District Judge Yumi K. Lee imposed temporary fine restraining order Which prevents OpenAI from using the word “cameo” on Sora, as well as any similar sounding word or phrase.
The temporary restraining order issued on November 21, 2025 is scheduled to expire at 5:00 pm on December 22, 2025. Hearing on the matter is scheduled for December 19, 2025 at 11:00 am.
However, as of Monday afternoon, the Sora app still uses the “Cameo” language.
“We are satisfied with the court’s decision, which recognizes the need to protect consumers from the confusion that OpenAI has created by using the Cameo trademark,” Cameo CEO Steven Galanis said in a statement. “Although the court order is temporary, we hope that OpenAI will agree to permanently stop using our mark to avoid any further harm to the public or Cameo.”
OpenAI disagrees with the claim that the company can claim exclusive ownership over the term “cameo”. told CNBC.
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