Netflix is reportedly in talks to license video podcasts distributed by iHeartMedia bloombergiHeartMedia’s podcast portfolio includes shows such as “The Breakfast Club,” “Las Culturistas,” “Jay Shetty Podcast,” and “Stuff You Should Know.”
Netflix is looking for exclusivity, meaning video podcasts licensed from iHeartMedia can no longer be uploaded to YouTube. It’s worth noting that if a deal goes through, iHeartMedia can’t license its entire podcast catalog to the streaming service.
This news comes a few weeks after Netflix Signed a similar agreement with Spotify It will bring a curated selection of sports, culture, lifestyle and true crime podcasts from Spotify Studios and The Ringer to Netflix.
Under the Spotify deal, podcasts available on Netflix will be removed from YouTube but will remain on Spotify. Some of Spotify’s biggest shows, including “The Joe Rogan Experience,” will remain on YouTube.
For Netflix, these video podcast deals will give it a new way to better compete with YouTube, which is Most Viewed Forum for video podcasts after surpassing 1 billion monthly active podcast audiences earlier this year.
