Instagram’s TV app is launching on Google TV devices

instagram is Expansion of Its instagram for tv app to Google TV devices in the US, two months after its debut on Amazon Fire TV in December. The app was first launched as a way to expand Reels-viewing beyond mobile, and now users can browse posts from their Instagram feed directly on their TVs, too.

By bringing Reels to TV, Instagram wants to compete better with YouTube Dominates the TV sector to a great extent. Instagram presumably wants viewers to switch to its TV app while watching content on the couch, just like flipping TV channels. rival tiktok There’s also a TV app.

The new app is personalized for each user, as it shows Reels based on the content and creators they enjoy on the Instagram app. Reels are organized into channels and categories based on topics like comedy, music and lifestyle.

The reels play automatically, meaning you won’t need to scroll to see the next video. The Instagram for TV app lets you like Reels, view comments, and reshare.

Users can pair the app with their Instagram app and add up to five accounts in one household. Or, they may choose to create a new account just to watch TV.

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