Over the past few years, a new category of mobile apps has quietly emerged billion dollar business. They’re called “micro dramas” – short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, with secret billionaire romances, disapproving werewolf mother-in-laws and cliffhangers engineered to keep users engaged. Leading app ReelShort generated $1.2 billion in consumer spending last year alone.
In this episode of TechCrunch equity podcast, Rebecca Bellen and TechCrunch senior reporter Amanda Silberling sat down with Watch Club founder Henry Soong, who thinks the micro drama industry is still “in the MySpace era.” He has a vision of what a Facebook moment could look like.
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