Disney’s three-year licensing partnership with OpenAI includes just one exclusivity, Disney CEO Bob Iger told cnbccompany signed a partnership last week with OpenAI that will bring its iconic characters to the AI firm’s Sora video generator. Once that special year is over, Disney is free to sign similar deals with other AI companies.
The deal gives OpenAI a high-profile content partner, allowing users to draw on more than 200 characters from Disney, Marvel, Pixar and Star Wars to create content on Sora. For now, it is the only AI platform that is legally allowed to do so.
For Disney, the deal provides a way to test the waters with generative AI and its intellectual property, helping the company assess how its partnership with OpenAI is going before pursuing additional agreements.
“No human generation has ever stood in the way of technological progress, and we don’t intend to try,” Iger told CNBC. “We’ve always felt that if it’s going to happen, including disruption to our existing business model, we should be involved.”
Let us tell you, on the same day that Disney announced its deal with OpenAI, the company sent a cease and desist letter to GoogleIt is alleged that the tech giant has infringed its copyright. Google did not confirm or deny Disney’s allegations, but said it would “engage” with the company.
