Apple’s App Store gets a new web interface

Apple has Redesigned web interface for this app StoreWhich makes it really usable for people who aren’t viewing the Store on an Apple device.

Before this update, users could see separate pages for apps on the web – which they likely found through a search engine – but there was no way to browse within the App Store. On a MacBook, navigating to an app’s iOS Store page in the browser will prompt the native App Store software to launch. But on non-Apple hardware, this will lead you to a dead end.

The new interface allows users to browse apps by category as well as platform – there are separate sections for apps on iPhone, iPad, Watch and other devices. Although users cannot currently download apps from the web, this functionality could possibly be added later.

Admittedly, for example, the subset of people trying to learn more about iOS apps from a Microsoft device is probably small – perhaps it would be useful for app developers or researchers working on products in both the iOS and Google ecosystems.

The redesign also symbolizes Apple’s continued effort to portray itself as a more open ecosystem. Over the years, governments nearby World Complaints have been filed against Apple, accusing the company of acting as a monopoly to discourage competition – any steps Apple takes to make its products more accessible beyond its ecosystem are relevant to those ongoing legal battles.

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