Apple is increasing the monthly value of its apple TV+ streaming service to $ 12.99, which marks a 30% increase from the previous $ 9.99 membership price.
The update price is effective for new customers starting on Thursday and will affect current customers 30 days after the date of their next renewal.
It is worth noting that the annual membership rate remains unchanged at $ 99.99. Apple is also not changing the price for Apple One Bundle of Services, which starts from $ 19.95 per month.
Apple TV+, like other streaming services, is steadily increasing its membership prices. In 2023, Apple raised the price Apple TV+ Monthly Membership $ 6.99 to $ 9.99. The latest price hike is the third time when Apple has increased the membership price for its streaming service since the launch in 2019, which is $ 4.99 per month.
Price comes as increase Information Earlier this year, it was reported that Apple is losing More than $ 1 billion per year On its streaming service, it is the only service in Apple’s portfolio that is not beneficial.
Despite the number of nominations and winning of the Apple TV+ Productions, the streaming service subscriber is behind Netflix, Disney+ and Amazon Prime Video in the subscriber count.
Last month, Apple announced It was leading as the most enrolled series of the year with the popular thriller series, with a record-breaking 81 Amy award enrollment.
Techcrunch event
San francisco
,
27-29 October, 2025
