Advertisement Exchange Pabmatic has filed a case against Google, alleging technical giants of illegally monopolizing the advertising technology market. According to a report, Pubmatic is demanding in a loss of billions of dollars Bloomberg,
The lawsuit marks the second time that an advertising exchange has sued Google The federal judge ruled in April that the search legend Illegal advertising exchanges and AD servers were monopolized. The judge has conducted another test to determine whether Google should be forced to sell parts of his advertising business due to his illegal conduct.
Pabmatic CEO Rajiv Goel says that his company’s suit is not just about money, but to ensure that online advertising markets work.
Goel told Bloomberg, “It felt that for many years no matter how well we had innovated.” “This obstacle was not a limit to our technology. It was the illegal monopoly of Google. Every time we adapted or innovated, Google discovered new ways to pile up the deck.”
Pubmatic works with websites to sell advertisements, directly competing with Google Advertising Manager (East Double Click). Last year, according to testimony from Google’s antitrust trial, the company considered buying pubmatic in 2011, but instead ended the purchase of the advertising technology provider.
