AGA expects record $1.76 billion to be bet on Super Bowl LX

According to the American Gaming Association, approximately $1.76 billion is expected to be wagered on Super Bowl LX with U.S. sportsbooks, an increase of approximately 27% year-over-year.

The estimated figure, which the AGA said is a record, only includes bets from U.S. legal sportsbooks, which operate in 39 states and the District of Columbia. The AGA used publicly reported numbers from state gaming regulators to make its estimate, which is consistent with others.

Earlier this week, the Sports Betting Alliance (SBA), in partnership with gaming industry outlet Legal Sports Report, released an estimate of $1.71 billion wagered on the Super Bowl with US sportsbooks. The SBA represents many of the largest online sportsbook operators in the US

However, some analysts believe that betting interest on the Super Bowl will decline this year. Jordan Bender, an equity research analyst at Citizens, estimates that Super Bowl betting at U.S. sportsbooks will decline 2% year-over-year.

“The decline in handle is due to fewer stories this year kansas city chiefs/philadelphia eagles boast like major players patrick mahomes And Saquon Barkley And notable figures like Taylor Swift, while prediction markets, are already seeing impressive volume on the game, are creating some pressure in the fiat market,” Bender wrote in an analysis.

This will be the second Super Bowl for Kalshi, a leading prediction market that has risen to prominence alongside other operators. Prediction markets are federally regulated and allow clients to trade on the yes/no outcome of events, including sports, similar to stocks. More than $79 million was traded on the winner of the AFC Championship Game in Kalaashi last week.

Despite the growing popularity of prediction markets, betting remains strong at American sportsbooks. Bettors in New York, the largest sports betting market by volume, are expected to place a record $26.3 billion in bets in 2025, up nearly 15% from 2024. Missouri launched its legal betting market last year and it will increase bets on its first Super Bowl.

“No event brings fans together like the Super Bowl and this record figure shows how much Americans enjoy sports betting as part of the experience,” AGA President and CEO Bill Miller said in a news release.

Fanatics Sportsbook has announced that its first Super Bowl ad will air during halftime this year. Last year, FanDuel was the only sportsbook to air ads during the Super Bowl, and spending on sports betting advertising on linear TV is down nearly 7% year-over-year to $442.5 million in 2025, according to iSpot.tv, a company that measures marketing impact.

No advertisements for prediction market operators will be shown during the Super Bowl, as first reported by Front Office Sports and confirmed by ESPN.

Bets of $2 million and $1.2 million – both on the underdog new England Patriots –The odds for this Super Bowl have already been reported by US sportsbooks. Seattle Seahawks He was a 4.5-point favorite at DraftKings Sportsbook on Thursday.

No bets of $1 million or more were reported on previous Super Bowls.