If you have recently been on the New York City Metro, you have probably seen Stark White advertisements promoting a weedable AI device. Friend,
CEO AV Shifman told Edvek The company spent more than $ 1 million on a campaign with more than 11,000 cards on metro cars, 1,000 platform posters and 130. Urban panelSome stations like West 4 Street, friendly advertisements are fully dominated.
“This is the world’s first major AI campaign,” said Shifman. (K (K are other A. advertisements Suspected effectivenessBut perhaps there is not a print campaign of this scale.) He described it as “a huge gambling”, “I don’t have much money left.”
Friend’s $ 129 device has been controversial, wired writers recently criticized and announced its continuous monitoring, “” “I hate my friend“Similarly, some friends are advertising Vandalism with messages Calling it “surveillance capitalism” and urged the audience to “get real friends”.
Shifman said that he is well aware that “people in New York hate AI … maybe more than somewhere else in the country,” So they intentionally bought advertisements with a lot of white space “so that they will comment socially on the subject.”
